Is your business blog looking a little rough around the edges? Has it become the sore spot in your content strategy? If you haven’t updated your blog in months, or have posted press release after press release, maybe it’s time to inject some life back into your blog with some inspiring content that will wow your readers.
Your customers don’t want to read the same old content, sales pitches disguised as articles or endless press releases. Taking your blog from blah to epic is easier than you think. If you want to draw your customers in, consider using an “open door” approach. Be honest and transparent. Try going in depth on some of your behind the scenes business activities. Share some of those juicy secrets that will have them coming back for your next post. It will help readers connect with your business on a deeper level.
A great example is Gary Vaynerchuk, not only does he share business ideas on the #AskGaryVee show, but he also creates a DailyVee on YouTube to show the behind the scenes of an entrepreneur’s day.
When it comes to engaging your readers, stop hiding, be truthful, and give them the real deal. Customers want authenticity. They want to see how you do business, why you do it and who you enjoy helping. Your sales pitch isn’t a typical crafted marketing piece; instead it’s transparency about your business. Honesty and enthusiasm for what you do each day sells your business.
The next time you’re looking to create stellar business blog posts, try exploring some hard truths in your niche, creating a how to, or doing some original research of your niche. Remember, be you, be your business and show your readers what goes on during a typical week when you’re lost for post ideas. In return, you’ll earn some engaged readers and potential new customers.
For more ideas on creating epic business blog posts, check out the Marketing Bootcamp at Entrepreneur.