Customer Advocacy: Why It Matters and How to Get It

customer advocacy

Why is customer advocacy so important to your business? Is it something that should be at the top of your marketing to do list?

Absolutely. A satisfied customer is the most important thing to your business. Providing a great customer experience turns into repeat business and turns clients into customer advocates.

Why does it matter?

Providing a great customer experience should be at the top of your list. It should be your ultimate goal. Think about the last time you had a great experience when you purchased a product or service yourself. Got it? How did it make you feel? Did you share it on social media? Did you tell your friends? Of course you did. You found a company and a product/service you could trust and they most likely wowed your socks off with what they provided.

They made you a loyal customer. So much so, you wanted to shout it from the rooftops, “Hey, these guys over here went above and beyond and I think you should know about it.”

So the moral of the story is this: Give your customers an experience that will make them shout their love for your business from the social media rooftops and reap the rewards of satisfied customers, revenue and referrals.

Getting your customers to shout about your product or service has to be done right. You don’t ask for it right out of the gate, you earn it. Create an experience for your customer from beginning to end and aim to provide stellar customer service along the way. Customers expect great quality for an amazing price and they can get that virtually anywhere. Differentiate through the experience you provide and don’t slouch on one step of it. Walk through exactly how your customer gets from A to B to C when purchasing your product or service. Be sure to wow them at every turn and don’t leave them in the dark.

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