What is a content strategy and how can it help your business? Have you ever received an email newsletter from a competitor or small business you admire and thought, “Wow, that looks amazing! How on earth did they make that look so great?” I’m guessing that at some point, you’ve been wowed by the images in a blog, email newsletter or social content. If your content strategy is lacking in visual pizazz, it’s probably time to toss those generic conference room, smiling salesperson pics and kick it up a notch.
Humans are visual by nature and are often drawn to things that are aesthetically pleasing and evoke an emotional response. Sure, the words of your content can evoke an emotional response, but combine that with the perfect image relevant to your content and you’re away to the races.
Marketers always tout content as king, which of course, we all know is the most important way to grow your business. But the often-overlooked part of content is the visuals. The images you use for your business online are most certainly part of your content strategy. Not only do they help your SEO, they also highlight the backbone of your business’s personality.
Images help you differentiate and stand out from a crowded online space that is dominated with generic stock photography. The right images can be the difference between a bounce away from your site or newsletter and converting a lead. You have only a fraction of a second to pull your client in and accept your call to action.
Images are just as important as your written content on your blog and website pages. They are a part of the equation for your online growth and social sharing strategy.
Here are 8 ways to boost your content strategy with images:
- Tip! Take photos that show real customers or staff doing real things with your product or service instead of staged shots or logos.
- Develop an image strategy as part of your content strategy – choose images that highlight your unique style and mood for your brand.
- Select photos that are interesting and relevant for your business. If you make cupcakes, an image of a chef cooking a shrimp dish is not relevant. But a photo of a stand mixer with batter and a baker’s hands is highly relevant.
- Use images that evoke an emotional response. Combined with your written content it should be a 1-2 punch.
- Don’t just use a photo at the top of your blog post; be sure to include them throughout. Clients are busy and attention spans are at an all time low. Keep it visually interesting for them and easy to scan.
- Don’t do corporate in the box thinking with your images. Simply take photos of things you find interesting and part of the day to day in your business. You can always edit them later to perfect them for your online campaigns.
- Yes, you can use your mobile phone! As a small business, you’re worried about budget and a DSLR is not only expensive but unnecessary to capture images for content. Most mobile phones can take very good photos, and with a little editing, they can look great.
- Use an alternate stock photo site. If you’re nervous about taking your own photos and can’t stand the usual stock photos, consider using Death To Stock photos. They’re a startup looking to change up the world of stock photos.
Still not convinced to up your image game for your business? Here are a few stats to hit it home:
According to Social Media Examiner, photos are the most engaging type of content on Facebook, with a whopping 87% interaction rate. Adding a photo URL to your tweet can boost retweets by an impressive 35%.
No matter what type of business you have, images need to be part of your content strategy. They’ll bring that extra wow and show your unique personality that makes your business different. Clients want to feel connected to your business and its story, so showing them not only through the written word but also with great images will have them coming back for more.