Well Said Content Guide

A Beginner’s Guide to Creating Content (Part 2)

Welcome to part two of Creating Content: A Beginner’s Guide. In part one, we discussed what to write about and where to find ideas. In part two, we’ll dive into keeping content fresh, staying inspired when you think your topic is boring, and creating the right content for your audience. Once you’re started on the Read more about A Beginner’s Guide to Creating Content (Part 2)[…]

Well Said Content Guide

A Beginner’s Guide to Creating Content

Creating content is the heart and soul of your business. It’s where the rubber meets the road and establishes you as an authority in your client’s eyes. Create super awesome helpful content and your clients will sing your praises and share, share, share. Fill your site with salesy, self-promotion all the time and your clients Read more about A Beginner’s Guide to Creating Content[…]

Buyer Personas for Content

Why Buyer Personas Are Key to Your Content Marketing Strategy

  Diving into any sales or content marketing strategy without knowing exactly who your buyers are is the equivalent to business suicide. This is why knowning your ideal client and their personality, a.k.a. their buyer persona, is so important. To be successful in your content marketing strategy, content should speak to your customers’ pain points Read more about Why Buyer Personas Are Key to Your Content Marketing Strategy[…]