Welcome to part two of Creating Content: A Beginner’s Guide. In part one, we discussed what to write about and where to find ideas. In part two, we’ll dive into keeping content fresh, staying inspired when you think your topic is boring, and creating the right content for your audience. Once you’re started on the[…]

Creating content is the heart and soul of your business. It’s where the rubber meets the road and establishes you as an authority in your client’s eyes. Create super awesome helpful content and your clients will sing your praises and share, share, share. Fill your site with salesy, self-promotion all the time and your clients[…]

You’ve heard it from everyone – SEO is where it’s at. But what is this mysterious term everyone is talking about? Why is it so important for your website? When you first hear the term, you wonder: is this some secret society that only a few people are allowed into? The good news is, there[…]

  Diving into any sales or content marketing strategy without knowing exactly who your buyers are is the equivalent to business suicide. This is why knowning your ideal client and their personality, a.k.a. their buyer persona, is so important. To be successful in your content marketing strategy, content should speak to your customers’ pain points[…]