You’ve heard it from everyone – SEO is where it’s at. But what is this mysterious term everyone is talking about? Why is it so important for your website? When you first hear the term, you wonder: is this some secret society that only a few people are allowed into? The good news is, there Read more about The Beginner’s Guide to SEO[…]
Diving into any sales or content marketing strategy without knowing exactly who your buyers are is the equivalent to business suicide. This is why knowning your ideal client and their personality, a.k.a. their buyer persona, is so important. To be successful in your content marketing strategy, content should speak to your customers’ pain points Read more about Why Buyer Personas Are Key to Your Content Marketing Strategy[…]
No matter what kind of business you’re in, content marketing should be a big part of your strategy. It’s how you’re going to attract the right kind of customer for your business. But with so many companies cranking out audio, video, images, blogs and more, how do you get noticed? Let’s look at a few Read more about Content Marketing Tips You Need to Know[…]
Customers are inundated with new content each day through their social networks, readers and email lists. You have to fight for your customers’ attention and creating content is time consuming, so why bother? Well, content has a huge role to play in your business and your customers are looking to you for informative, valuable content. Read more about Why Content Matters: 10 Reasons to Make It a Priority[…]
Content selling is the next evolution in the world of content marketing, but there’s one small hurdle to overcome – how do you engage your sales team and get them sharing? Sales and marketing have long been at odds within most businesses. Sales reps blame marketing for the quality and quantity of leads provided and Read more about Content Selling vs. Content Marketing: The Next Evolution [Infographic][…]