Buyer Personas for Content

Why Buyer Personas Are Key to Your Content Marketing Strategy

  Diving into any sales or content marketing strategy without knowing exactly who your buyers are is the equivalent to business suicide. This is why knowning your ideal client and their personality, a.k.a. their buyer persona, is so important. To be successful in your content marketing strategy, content should speak to your customers’ pain points Read more about Why Buyer Personas Are Key to Your Content Marketing Strategy[…]

why content matters

Why Content Matters: 10 Reasons to Make It a Priority

Customers are inundated with new content each day through their social networks, readers and email lists. You have to fight for your customers’ attention and creating content is time consuming, so why bother? Well, content has a huge role to play in your business and your customers are looking to you for informative, valuable content. Read more about Why Content Matters: 10 Reasons to Make It a Priority[…]

content selling

Content Selling vs. Content Marketing: The Next Evolution [Infographic]

Content selling is the next evolution in the world of content marketing, but there’s one small hurdle to overcome – how do you engage your sales team and get them sharing? Sales and marketing have long been at odds within most businesses. Sales reps blame marketing for the quality and quantity of leads provided and Read more about Content Selling vs. Content Marketing: The Next Evolution [Infographic][…]