If I told you I’m a digital marketing consultant and can help you succeed on social media, what would you say? When I meet with financial advisors to discuss digital marketing, the first question they usually ask is, “How does social media work?” My answer is always the same, “Social media isn’t magic. You won’t Read more about 3 Ways Financial Advisors Can Succeed on Social Media[…]

Well I’m so glad you asked. Ok so you didn’t ask me directly, but I do get asked this question from financial advisors everyday. If you use any social media platform (yes even LinkedIn now uses hashtags) you’ve probably asked yourself the same question. The truth is there are several professional benefits to using hashtags, Read more about How to Use Hashtags on Social Media[…]

Yes, even the big grand masters out there can get social media advertising wrong. Doing it badly is throwing money down the drain and wasting valuable time in front of your potential customers. The goal is to know who you’re promoting to in your social media advertising campaign and to avoid being too general. Trying Read more about 12 Social Media Advertising Mistakes Even the Big Brands Make[…]

Instagram stories may seem like yet another social media platform for your business to learn. But it has its advantages. It’s hard to keep up and figure out which platforms your business should target and be a part of, so how can you make effective use of a new one? The Instagram platform as a Read more about Instagram Stories: How to Use Them Effectively[…]

Why is customer advocacy so important to your business? Is it something that should be at the top of your marketing to do list? Absolutely. A satisfied customer is the most important thing to your business. Providing a great customer experience turns into repeat business and turns clients into customer advocates. Why does it matter? Read more about Customer Advocacy: Why It Matters and How to Get It[…]