Yes. The short answer – and the one and only answer is yes every website does need a blog. Don’t get me wrong blogging daily is a lot of work, some may even say it’s a full time job – like me, I say that because that’s how I earn a living.
The truth is your website needs a blog not because it’s the current online marketing trend or hot buzzword of the day, but because it will help you find new customers. Actually it will help new customers find you. That’s right having a blog on your website will bring customers to buy your goods and services.
Take this blog post for example. What did you Google to get here? Maybe you searched “customized content Canada” or maybe you searched “financial advisor content” or maybe you searched “small business blog”. Whatever the keyword combination you used to search it helped you find this website.
If I didn’t write this blog post then you wouldn’t be here reading it and then you wouldn’t (hopefully) browse through our service offering afterwards and contact us to see how we can help create content for your small business website. See how that works. So yes, your website (regardless of what you sell) needs a blog.
Just in case that didn’t convince you…
Here are three more reasons why you need a blog:
There is always something to write about
Even if you think your product or service is of no interest to anyone other than to you (because it’s your dream), your family (because it puts food on the table) and your direct customers (because they’re already using it) you still need to create a blog.
If you’re selling customized t-shirts you can write about the longevity of cotton (maybe you’ve seen the commercial on TV) or how to wash clothes so the colors don’t fade. If you sell international flags you can write about how to cook exotic meals or write about the upcoming Olympics because those topics directly relate to the countries of the flags you sell. No matter what the topic is there is always something to be said about it.
New customers will find you
Unless you’re the Starbucks or Walt Disney of the world, and let’s face it most of us aren’t, then you need more customers. Some may say that traditional advertising is going out the window and digital marketing is the new breath of fresh air coming in. I couldn’t agree more. Before anyone does anything these days from go on a first date to buy a pair of shoes they search for information and reviews online. Wouldn’t it be nice if those new customers found your website?!
You want to write information in your blog that your customers and potential customers want to read. It doesn’t have to be a hard core sell of your product – and in fact it really shouldn’t because consumer behavior doesn’t work that way, but let’s leave all that for another day. Your blog should be about topics directly related or loosely related to your product or service.
Let’s use this blog post as another example. I’m not here telling you how great my writing is and why Well Said Content is the one stop shop to all of your content solutions. No. I’m here providing helpful tips on how to improve your online presence and customer experience. You found this blog post because I’m writing about a topic you were interested in. If at the end of the day you use my services that’s even better; but the point is not to sell, it’s to help.
Google will love you and rank you higher
Think about the last time you searched for something online, did you ever go past the second page on Google? Probably not. Google ranks the most recent content higher than outdated posts and articles. Therefore if you blog everyday and mention your product or service people who are searching for those topics will find you. Not only that, but they’ll find you faster than your completion who just has a static website (i.e. information only) without a blog that’s updated regularly.
That’s the other thing, once you start blogging you can’t stop because your ranking will drop when people search online. But don’t worry, that shouldn’t be a problem because trust me, blogging is addictive.
Popular marketing website HubSpot explains why every website needs a blog. “Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. It’s also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface.”
Are you convinced now? I’m sure the answer is yes. I’m sure you are thinking “Oh wow I DO need a blog for my website.” I’m sure your next questions is how do I get started? Followed quickly by how will I find the time for it? Don’t worry, we will get into that in the next few days. I’m here to help, remember that’s how you found this.
If you have questions before the next blog post goes live please contact us anytime, that’s what we’re here for – to help your business grow online with good content.