“Writing. Yes, I know I need it, but I just can’t do it. Sitting staring at a blank screen isn’t productive for me.” That is the internal struggle most business owners have with themselves every single day – especially financial advisors.
More than likely, you would rather spend time with clients instead of updating content for your website. Maybe it’s because you feel face-to-face contact drives your business, provides a more tangible result, or maybe it’s because you despise writing altogether. These are roadblocks you need to clear from your mind now, as you need content (writing) to stay relevant and competitive in the industry. Other advisors are doing it – you can’t avoid it forever!
As a small business owner, I’m sure you know that having a website and blog with regularly updated content will help you connect with clients. It can also help you improve your industry exposure and bring in more potential clients.
Sharing helpful information through content marketing is how you’ll acquire new clients and increase your reach. Your website and social media give your business a sense of validity with potential as well as existing clients. So how do you fit writing into your day without it being a tedious, nerve-wracking time suck?
Don’t worry, Entrepreneur has created a list of ways to help overcome writers block and help you find the time to sit down and start creating content.
The best piece of advice? Take a break. Stop staring at that blank screen expecting something miraculous to happen. Fit your writing in between clients if that’s what works best for you. The more you fight it, the less likely you’ll get the writing done.
“The more you read, the less apt you are to make a fool of yourself with your pen or word processor.” –Stephen King
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