Amplifying your brand message on social media networks is so important for the growth of your business. Why? Because people are searching on social media every single day and you want them to find you, but they can’t do that if you’re not there.
Thanks to the evolution of technology, the human attention span is only 12 seconds, some say it’s even less on social media. If you want to grab a client’s attention while they browse online, you have less than three seconds to do so. Three seconds. I think we can all agree that’s not a lot of time. So how can you do it?
With photos. Images make things easily scannable, add that extra oomph, can evoke an emotion, and if you’re putting branded images in your content, it creates a connection and brand awareness.
Great visuals for blog posts and social media networks will be the key to success online. As a potential client is scrolling through their activity feed, what will make them click on your image? The answer is – it has to stand out.
Choosing images and photos for social media channels that are funny, bright, colourful and of course the right size will help grab your reader’s attention. Here’s how it works: first a client sees your awesome photo, then they take the time to read the text, they click through to your website, and then they contact you or buy your product. And it all started with a good photo on your social media network.
Let’s look at it from a numbers standpoint: there are over 1 billion people who use Facebook, over 430 million people who use LinkedIn, 400 million Instagram users, and over 310 million monthly active users on Twitter. That’s a lot of potential customers for your small business and a huge reason to get the images right on your social networks.
Check out The Ultimate Cheatsheet of Photo Image Sizes at Hub Spot.