Content. Social Media. Websites. Newsletters.
Social Media Coaching
If you know you want to be on LinkedIn, Facebook, Twitter and Instagram, but don’t know what to say, when to post, how to share or where to begin, we can help. From creating a new profile to reaching out to prospective clients you don’t know, we’ll show you how to fit social media into your day. Coaching is offered one on one or in group sessions with your colleagues.
Social Media Content
Prefer to cherry-pick what you want to say and share? No problem. We can send you weekly content options to share that relate to your practice and you can put your own swag on it. This is a popular option if you want to learn more about being awesome online and prefer to be hands on. When you combine this with our one on one coaching, you get the best of both worlds.
Social Media Management
If DIY isn’t your thing, we can do it for you. We’ll be you online and actively create, manage and grow your social networks with LinkedIn connections, Twitter followers and Facebook likes. The first step is to figure out where your clients are and how to contact them. From there we’ll create a customized social media and content strategy for all your profiles.
Social Media Marketing Strategy
What’s a social media strategy? Well, it’s a step by step plan with specific actions and realistic goals. Think of social media coaching as financial advice and your social media strategy as a financial plan. We’ll talk about your goals, how much time you have to dedicate to social networking and what you need to do to make success happen. Each customized social media strategy includes a 30-day activity calendar with things you should do everyday to grow your network, share content, make new connections, prospect clients and stay active online.
Website Content Creation
How is your website? Or better yet, when’s the last time you updated your website content? Other than a blog, it probably hasn’t been refreshed in a while. We’ll give all the pages on your site a looksy-loo (a.k.a. audit in the financial world) and suggest ways to improve your content and make it more attractive to your readers. We can also create new pages or rewrite your existing website content to improve your presence and pages.
Emails, Newsletters and Direct Messages
The inbox is the way into someone’s heart. The more clients see your name, the more likely they are to get in touch. We’re not suggesting you spam your prospects, but we do suggest you keep in touch. We’ll help you set up and send emails on a frequency that’s best for your practice. We’ll write the content, find the information to share and create an engaging newsletter, drip campaign, email series or LinkedIn message that make people click.
Content Marketing Strategy
A content strategy helps you write with purpose. We’ll define your message and your audience as well as your tone of voice to match your real-life personality. We’ll take your in-person knowledge and expertise and help you become a subject matter online. You’ll write about topics people want to read and answer the questions your clients are asking. The who, what, why and how will all be answered with your customized content strategy.