Yes, even the big grand masters out there can get social media advertising wrong. Doing it badly is throwing money down the drain and wasting valuable time in front of your potential customers. The goal is to know who you’re promoting to in your social media advertising campaign and to avoid being too general. Trying to be a jack of all trades, will make your social media advertising boring, and it simply won’t connect with your target audience. Again, money wasted. And you don’t want that.
Social media advertising involves some trial and error and a lot of learning from your mistakes. The majority of us have made mistakes, but the key is to learn from them and move on.
When it comes to social media advertising, you need to get really specific, don’t just advertise to everyone and their uncle. It’s a waste of your time and money. Instead, look at the buyer personas your marketing team has created specifically for your business. Those are the wireframes or guidelines for your social media advertising campaigns.
One of the biggest mistakes you could make in your social media advertising is sending customers to your home page in every single ad. Not only is this frustrating for them, again, it’s a waste of your marketing budget. Each ad should have either a special landing page or a targeted relevant page from your site. Think of it this way, if you’re advertising for clients to sign up for a new home insurance policy, link them to that page, don’t just send them to your homepage and having them guessing where to sign up for a policy. That’s frustrating and a waste.
The idea is to target campaigns effectively, be concise, optimize for your campaigns objective and have a call to action. You’re targeting your customer, drawing them in, leading them to your product, and then telling them how to get it. Simple.
For more on Social Media Advertising mistakes and how to fix them, click here.