Why Social Media for Your Business
Why do financial advisors need social media? The short answer is because you can’t live without it – and neither can your business. One of the first questions financial advisors always ask is, “If I have a website, why do I need social media?” The answer is easy, it doesn’t have to be one or the other because they both have a very unique purpose.
Your website and social media networks are two very different digital communication tools. They complement each other, they don’t compete with each other. Your website is an information source that lets clients get to know more about your products and services. But how will potential clients find your website? That’s where social media comes in.
You don’t need to be live streaming on your Instagram stories or answering questions live via Snapchat (don’t worry, neither are we). But, making new connections, staying in touch with existing clients, sharing helpful information (including photos) and using hashtags to prospect new clients on social media are priceless for the longevity of your business.
How personal should you be online?
To be very direct, the answer is very personal – or maybe we should say personable. Just be a human. You’re not a big financial brand, you’re a person and people do business with other people. You’re building a business based on your personal relationships. So just be personable, likeable and real on your social networks.
Your website is an information source, your social networks are how people get to know you as a person – outside of your expertise and education because they can find that on your website. Why should a prospect choose you over another financial advisor? Because they make a personal connection with you, because you make them feel comfortable and because they have something in common with you.
Of course, these personal details will all come out during your first meeting, but how will you get that new client into your office to have that conversation and build that relationship? By making a good first impression on social media.
What should you share on your professional social networks?
Getting personal doesn’t mean sharing family vacation photos of you in a bathing suit drinking a mojito on a beach with the hashtag #funinthesun. Being personal on your professional social networks means putting personality into your posts. Talk about your life – both inside and outside the office. A good social media strategy includes a variety of posts about:
- Your personal life
- Your professional practice
- Your location
What is a social media marketing strategy?
A social media marketing strategy is the who, what, when, where and why of your social networks. It gives purpose to your posts, sharing and content. A good social media strategy also includes a variety of content formats, such as:
- Blog posts
- Industry news
Don’t forget to use hashtags.