WordPress plugins are designed to extend and expand the functionality of your business website and with 46,058 of them in existence, where do you start? Now that you’ve learned How to Write your First Blog Post, let’s get into some of the key WordPress plugins you should use to take your business website to the next level.
There’s several things you want to achieve with your business website, you want to keep it running fast and smoothly for users, spam and hacker free for you, and lastly, you want customers to be able to share and comment easily on your content.
Here are 10 must have WordPress plugins for your business website:
Your time is valuable, right? Of course it is. Every business owner can think of better revenue producing things to do than spending hours manually sifting through email and comment spam. Put simply, time dealing with spam is time taken away from your business. We all hate spam. It can hurt your site’s credibility and with one bad spam comment getting through, could have Google blacklisting you. With several pricing options and the choice to bill monthly or annually, Akismet fits into everyone’s budget.
Yoast SEO is the most popular SEO plugin by far with bloggers and businesses alike. Having your site optimized correctly for SEO will boost your rankings and keep your business at the top of Google’s list.
It offers real time page analysis that helps you optimize content, image titles, meta descriptions and more. It offers you real time tips on how to improve and a visual green light red light to let you know if you’re properly optimized.
Most choose the free version but there is also a premium paid version that offers a few extra features and premium support.
XML sitemap – huh? Yes, you’re probably shrugging your shoulders wondering the business importance of this one. This plugin will generate a special XML sitemap (think org chart or structure), which will help search engines to better index your website. Pretty important stuff. You want the likes of Google, Bing, Yahoo and Ask.com to be able to see the complete structure of your site and retrieve it more efficiently.
Not flashy, but highly important.
Next up on the Google train is Google Analytics. Analytics are important to your business as they give you stats on how your audience interacts with your site. Google Analytics allows you to keep track of who visits, what they do, when they visit, where did they visit from, and how they interact with your site’s content.
This is not a plugin per se but more a piece of text (html code) that you insert into your site. Before you start running thinking you have to take web design classes, rest easy, it’s a simple snippet that gets pasted into the header of your site.
This can be done two ways, if you use a Genesis site, you can use the Genesis Theme settings Header and Footer script section. If not, you can install a plugin like Insert Header and Footer to make it easy to do without having to edit your theme.
Speed is an important factor in your site’s SEO. Faster websites rank higher in Google and this means more visitors for your business site and more potential conversions.
WP Fastest Cache serves up compressed and cached files so your site will load quicker. It reduces the load on the host server and your site becomes faster. They offer both a free version and a paid version, with mobile site caching and image optimization a few of the handier paid features.
Part of keeping your site running smoothly and keeping you sane is cleaning up and optimizing the WordPress database without having to do it manually.
This simple yet effective plugin lets you optimize the database, clean up spam files and comments, and can be run automatically.
Security is a big concern for businesses. The Wordfence WordPress Security plugin provides free enterprise-class security, protecting your website from hacks and malware.
With images becoming a greater part of your content marketing strategy, why not have a plugin that allows you to create beautiful and responsive galleries in minutes.
Envira galleries lets you create multiple galleries, add them anywhere on your site, create albums, open images in lightbox popups and more. They offer both a free “lite” version and a paid version with additional features.
OptIn Monster converts visitors into subscribers and customers. With its drag and drop interface, it allows you to build forms in minutes instead of hours.
If you want to grow your email subscriber list, then this is a must have plugin.
As a business owner, you want customers to be able to contact you quickly and easily. If it’s too difficult to find you, they move on. WP Forms allows you to easily create contact forms, email subscription forms, order forms, payment forms and other types of forms with their drag and drop interface.
This plugin is the most beginner friendly contact form plugin for WordPress and is offered in both a free and paid version.
We hope this article helped your find some of your next WordPress plugins for your business site. If you’re ready to start blogging, take a look at How to Write Your First Blog Post and How to Write Your First Blog Post Part 2.